TARGET'S Super Love Sender Program launches on TARGET Facebook page
Valentine’s Day and Super Bowl event will benefit UNITED WAY

 Feb. 5, 2010 -- People can send a Valentine’s Day Card to their Valentine while helping the  United Way earn some money.

Target, a United Way partner has created a Facebook page called Super Love Sender, which lets the on-line community send a quirky Valentine’s Day, football-inspired video card to friends and family all while raising funds for United Way. For each card a person sends, a vote is cast to decide how Target divides $1 million dollars between five national charities to fund educational programs. The public can send up to 10 cards per computer, per day. The total number of votes determines the percentage of the funds United Way Worldwide receives.

People can vote today by sending customizable e-cards and enable United Way to raise important funds to support national education programs. Super Love Sender will run through February 14 combining football and love just in time for Super Bowl XLIV and Valentine's Day.

“At Target, we continually look for unique ways to interact with our guests and provide them with the opportunity to participate in our charitable giving,” said Laysha Ward, president, community relations, Target. “We designed Super Love Sender to be a fun, interactive and viral giving campaign that has the power to positively impact the educational programming of these five deserving charities.”

Funds raised through the Super Love Sender campaign will support the five charities’ educational programs.  United Way will use funds to help children enter school ready to learn, read proficiently by 4th grade and graduate on time.

The three video cards participants can choose to send to friends, family or loved ones include:

Dance Theme

Football Cupid is accompanied by backup dancers, who perform an end zone celebration dance, which culminates in the reveal of the fan-chosen charity.  To customize these cards, participants can select from a list of dance moves for Football Cupid to perform, including the Huddle Cuddle, the Robo Ref, the Grid Iron Love Gallop and the Angry Shoulder Pads.

Poetry-Inspired

Football Cupid reads “You’re My Instant Replay,” a football-inspired love poem.  Think “roses are red” meets snap, scramble, sack.  At the conclusion, the card reveals the charity chosen by the sender and encourages the recipient to spread the love. 

Love Song

Football Cupid and his NFL-sized “Pips” take recipients on a musical Motown journey to celebrate love and giving, by performing “Super Love Song.”